Last updated: 19th August 2025

1. Who we are

This website is operated by HYBONE LTD, which trades as Hybone. We are the controller of your personal data. Registered in England and Wales with company number 16269952. To contact us about privacy, email info@hybone.co.uk.

2. The data we collect

We may collect and process the following information about you.

• Data you provide, for example your name, email address, phone number, job title, company name, and any message you send through our forms
• Data collected automatically when you visit the site, for example your IP address, device and browser details, pages viewed, the source that brought you to the site, and the time you spend on pages
• Cookie data and similar technologies, see the Cookies section below
• Data from third parties, for example analytics providers or advertising platforms, where you have interacted with our content elsewhere

3. How we use your data

We use your personal data for the following purposes.

• To operate, maintain, and improve the website
• To respond to enquiries and provide information you request
• To send marketing messages where you have given consent, or where the law allows us to do so
• To analyse site performance and understand how visitors use the site
• To keep the site secure and to detect or prevent fraud
• To comply with legal and regulatory obligations

4. Our legal bases for processing

We rely on one or more of the following legal bases under UK data protection law.

• Consent, for example when you sign up to receive marketing
• Contract, for example when you ask us to take steps at your request before entering into a contract
• Legitimate interests, for example to run and secure our website and to understand how it is used, balanced against your rights
• Legal obligation, for example to keep records we must keep by law

5. Marketing

We may send you marketing messages about our services. You can opt out at any time by using the unsubscribe link in the message or by contacting us. If you opt out we will keep a record of your preference.

6. Cookies and similar technologies

Cookies are small files placed on your device that help the site work and help us understand usage. You can manage cookies in your browser settings. If we use a separate Cookies Policy, it forms part of this policy. If we use consent for non essential cookies we will ask for it when you first visit.

7. Sharing your data

We may share your personal data with the following recipients.

• Service providers that help us run the site and our business, for example hosting, analytics, email, customer relationship tools, and security providers
• Professional advisers, for example lawyers, accountants, and insurers
• Regulators, law enforcement, and other authorities where required by law
• Another organisation if we sell or transfer part of our business

We require service providers to keep your data safe and to use it only on our instructions.

8. International transfers

Some recipients may be located outside the United Kingdom or the European Economic Area. Where we transfer personal data to such recipients we will ensure appropriate safeguards are in place, for example Standard Contractual Clauses or an adequacy decision.

9. How long we keep your data

We keep personal data only for as long as we need it for the purposes set out in this policy. After that we will delete or anonymise it. As a guide, enquiry records are usually kept for up to 24 months, marketing contact data is kept until you opt out, and analytics data is kept in line with the settings of the relevant provider.

10. Your rights

Depending on your situation you may have the following rights under UK data protection law.

• To request access to your personal data and a copy of it
• To request correction of inaccurate data
• To request deletion of your data
• To request restriction of processing
• To object to processing that is based on legitimate interests or that is for direct marketing
• To request the transfer of your data to you or to another provider
• To withdraw consent where we rely on consent

To exercise these rights please contact us using the details above. You also have the right to complain to the Information Commissioner’s Office. See www.ico.org.uk for contact details.

11. Security

We apply technical and organisational measures that are designed to protect personal data. No method of transmission over the internet or method of storage is completely secure, although we work to protect your data.

12. Third party websites

The website may contain links to third party sites. Those sites have their own privacy policies. We do not control those sites and we are not responsible for them.

13. Children

Our website is not intended for children and we do not knowingly collect data relating to anyone under 16 years of age.

14. Changes to this policy

We may update this policy from time to time. Changes take effect when we post the updated policy on this page. Please check back for updates.

15. Contact

Questions or requests about this policy or your data, please email info@hybone.co.uk.